Demand planning and accurate forecasting is an essential component of operations management as it ensures that you have enough products on hand or scheduled for production to meet future demands.
In most organizations, SKUs or “Stock Keeping Units” are used to identify each individual product or service offered using an alphanumeric code. SKUs are usually specific to retailers and help them manage their inventory.

With SKUs, customers and retailers are easily able to distinguish between individual products and tell the differences among them. While SKUs are beneficial in terms of identifying products, having too many SKUs can lead to unnecessary business complexity and an overabundance of suppliers, data, people, and analysis.
Determining how many SKUs should be kept can be challenging. On one hand, you want to give your customers a variety of products as well as attributes such as size, color, pack sizes, etc. On the other hand, it can be very difficult to accurately develop a forecast for production when you have a lot of products and variations.
How Many SKUs Can an Individual Plan?
A question that is prominent among operations is “How many SKUs can an individual plan?”
The answer to this question really depends on the difficulty and complexity of developing an accurate demand forecast. Therefore, there is no single answer to this question as it depends on multiple variables such as the nature of your business, the types of products you produce, as well as the data / technology used for demand forecasting.
Variables Associated with SKUs
The variables associated with SKUs include the following:
-
Type of Business and Products
The strategies used to develop a production plan will vary based on the type of products you have. Developing a plan for a mature product is much simpler than trying to plan for new products. This is because mature products have more historical data that allows you to have a better understanding of sales trends over the years. Newer products do not have as much data to determine a long-term production plan as they have not been around as long.
-
Forecasting Technique
The strategies used to develop a production plan will vary based on the type of products you have. Developing a plan for a mature product is much simpler than trying to plan for new products. This is because mature products have more historical data that allows you to have a better understanding of sales trends over the years. Newer products do not have as much data to determine a long-term production plan as they have not been around as long.
-
Forecast Accuracy
It is important to ensure that the techniques used to generate demand forecasts are accurate and complete. It is especially important to review the accuracy of your forecasts soon after implementing new forecasting techniques as they may need to be adjusted. This can be done by comparing expected vs actual demand. This will allow you to see whether you carry too much or too little of a product and help you determine whether certain products are not worth keeping.
A software that can aid in generating demand forecasts and eliminating SKUs is PlanetTogether’s Advanced Planning and Scheduling Software. PlanetTogether is a software that can provide a thorough insight into the operation and eliminate any unwanted cost and boost production efficiency.
We’re able to make strategic decisions that improve operations. We can proactively prepare for anticipated increases or slowdowns in demand.
DICK MARX, MATERIAL MANAGER, KNAPHEIDE TRUCK EQUIPMENT
In addition, PlanetTogether offers analytics reports and dashboards which allow you to have a detailed look at your data and investigate certain KPIs that are important during SKU rationalization.
SKU rationalization refers to the process of determining whether certain products should be continued in the effort of reducing the total number of items to reduce the complexity of the business operation.
The bottom line is that using advanced planning and scheduling software will help you determine which products are more profitable for your business while simultaneously allowing you to generate more accurate forecasts and handle more SKUs during the production planning process.
Advanced Planning and Scheduling Software
Advanced Planning and Scheduling software has become a must for modern-day manufacturing operations as customer demand for increased product assortment, fast delivery, and downward cost pressures become prevalent. These systems help planners save time while providing greater agility in updating ever-changing priorities, production schedules, and inventory plans. APS Systems can be quickly integrated with ERP/MRP software to fill the gaps where these systems lack planning and scheduling flexibility, accuracy, and efficiency.
With PlanetTogether APS you can:
- Create optimized schedules that balance production efficiency and delivery performance
- Maximize throughput on bottleneck resources to increase revenue
- Synchronize supply with demand to reduce inventories
- Provide company-wide visibility to resource capacity
- Enable scenario data-driven decision making
The implementation of Advanced Planning and Scheduling (APS) Software will take your manufacturing operations to the next level of production efficiency by taking advantage of the operational data you already possess in your ERP system. APS is a step in the right direction of efficiency and lean manufacturing production enhancement.
Video: Using PlanetTogether APS to Balance Capacity and Inventory Levels
In this video, you’ll see how PlanetTogether Advanced Planning and Scheduling (APS) helps manufacturers plan capacity across large, complex SKU portfolios. Learn how planners visualize resource load, align production with demand forecasts, and keep schedules realistic even as the number of SKUs grows.
This video is ideal for demand planners, production schedulers, and operations leaders who are trying to answer, “How many SKUs can one planner realistically handle?”—and want to see how APS can raise that limit without sacrificing accuracy or sanity.
Key takeaways from this video:
- How PlanetTogether APS visualizes resource capacity and load when you have many SKUs
- How integrating forecasts, item data, and constraints helps planners manage larger SKU portfolios
- How what-if scenarios support SKU rationalization and mix decisions
- How replacing spreadsheets with APS reduces manual effort, errors, and planning bottlenecks
- How capacity-aware planning helps you decide which SKUs are worth keeping and which add complexity without profit
Give Your Planners the Power to Handle More SKUs—Without Burning Out
As product lines grow, so do SKUs—and so does the complexity for your planners. Beyond a certain point, spreadsheets and tribal knowledge aren’t enough. Forecast accuracy, data quality, and planning technology all determine how many SKUs an individual can realistically manage and which ones should stay in the portfolio.
Download our one-page “Demand Planners – What They Can and Can’t Control” infographic to help your team:
- Separate true market complexity from what better tools and processes can simplify
- See where forecasting, data, and APS technology let planners handle more SKUs confidently
- Have better conversations about which SKUs to keep, rationalize, or phase out
- Focus planners’ effort on profitable products instead of firefighting across hundreds of marginal SKUs
Use it in demand planning meetings, SKU reviews, and S&OP sessions to align everyone on what’s realistic—and what’s possible with advanced planning and scheduling.